Whenever you list your property on Vrbo, it gets automatically listed on Expedia. It started out as its own independent company in 1995, but was acquired by HomeAway in 2006, and later by the vacation industry giant Expedia Group in 2015.īeing a part of the parent brand the Expedia Group, Vrbo listers get access to the entire Expedia network. Vrbo is an acronym that stands for “vacation rentals by owner”. VrboĪs Airbnb’s biggest competitor with over 2 million listings and vacation rentals in 190 countries and counting, Vrbo is the next most important website, following Airbnb, to be familiar with for your vacation rental business. Let’s take a look at some of the biggest forces to be reckoned with. Main Airbnb competitorsĪs we’ve seen, Airbnb owns the biggest slice of the vacation rental market pie, but there are several competitors who are challenging its reign. The other 80% of the market is divided among dozens of competitors, with Vrbo, TripAdvisor, Expedia and taking up the most slices of the market after Airbnb. It’s estimated that Airbnb’s market share is about 20% of the entire vacation rental market, which brings its worth to about $93 billion. They currently operate in 220 different countries across the globe and get around 78 million unique monthly visitors, making it a truly internationally recognized company.Īirbnb has a giant footprint in the vacation rental industry market share. Since 2010, Airbnb’s market share has risen dramatically and will most likely continue to rise going into the future.

Apps like airbnb